Author 1: Hey, you know what we should do?
Author 2: What?
Author 1: We should create this really awesome ship that 90% of the fandom will love, and then crush said ship within the same book.
Author 2: Ooh, great idea! And then we should tease them with it for the next seven books, but never go into it any more ever again.
Author 1: I love it! And then, in our second series, the girl will have a new boyfriend, and the first boy will be all alone.
Author 2: Perfect! But then, we should bring in yet another boy to divide the fandom up even more, and have the girl cheat on her boyfriend with new boy.
Author 1: But...what will we do about the boyfriend?
Author 2: Oh, we'll just kill him.
Author 1: PERFECT! But let's throw in some tiny moments with the first boy every now and then, just to drive the readers crazy.
Author 2: Sounds perfect. And then, we'll bring in a new girl for the original boy that the majority of the fandom will hate, to further crush everyone's souls.
Author 1: Love it!